HubSpot CRM and Marketing Platform for Growing Businesses

HubSpot is a customer platform designed to help businesses manage marketing, sales, customer service, content, and customer relationships in one connected system. With CRM tools, automation, lead management, reporting, and AI-powered capabilities, HubSpot helps teams organize customer interactions and create more efficient business workflows.

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CRM
One connected platform for managing customer relationships and business growth
CRM
Customer Relationship Management
Marketing
Lead Generation & Campaigns
Sales
Pipeline & Deal Management
Service
Customer Support Tools
Content
Website & Content Management
AI
AI-Powered Business Tools
How HubSpot Works

Manage Your Customer Journey From One Connected Platform

HubSpot brings customer relationship management, marketing, sales, customer service, content, and business automation together within a connected platform. Instead of managing customer information across disconnected systems, teams can organize contacts, track interactions, manage opportunities, automate repetitive tasks, and monitor performance from a centralized environment.

01

Organize Your Customer Data

HubSpot's CRM helps businesses organize contacts, companies, communication history, deals, activities, and other customer information in one centralized system. A structured CRM can make it easier for teams to understand relationships and follow customer activity throughout the sales journey.

02

Attract and Capture Leads

Marketing tools can help businesses attract visitors, create landing pages, publish content, use forms, manage campaigns, and capture leads. Customer information can then be stored in the CRM for follow-up and further engagement.

03

Manage Leads and Sales Opportunities

Sales teams can use HubSpot to organize prospects, track deals through different pipeline stages, schedule meetings, manage follow-ups, and maintain visibility into active opportunities.

04

Automate Repetitive Workflows

Automation can help teams reduce repetitive manual work. Depending on the tools and subscription being used, businesses can create workflows for tasks such as lead follow-up, contact updates, notifications, marketing actions, and internal processes.

05

Measure Performance and Improve

Reporting and analytics provide visibility into marketing activity, sales performance, customer interactions, and other business metrics. Teams can use these insights to identify opportunities, understand results, and improve their processes.

HubSpot CRM Dashboard
CRM Overview
Customer Relationship Management
▶
Sales Pipeline
Track leads and opportunities as they move through your sales process
Leads
contacts customer records
leads lead management
deals sales pipeline
reports business analytics
CRM
Connected Customer Data
Keep customer information and business activity organized in one place
BUSINESS WORKFLOW
CRM
HubSpot Products

Explore HubSpot's Business Hubs for Different Growth Needs

Explore HubSpot Plans →
Core CRM CRM
Smart CRM
Organize customer relationships
Contacts & Deals
MKT
Marketing Hub
Attract and convert customers
Marketing & Automation
SLS
Sales Hub
Manage leads and sales pipelines
Sales & Prospecting
SRV
Service Hub
Support and retain customers
Customer Service
CNT
Content Hub
Create and manage digital content
Content & Websites
OPR
Operations Hub
Connect and automate business processes
Data & Automation
COM
Commerce Hub
Manage commerce-related workflows
Payments & Revenue
AI
HubSpot AI
AI-powered productivity tools
AI & Automation
CRM Contact Management
SEO Content Optimization
ADS Marketing Campaigns
AI AI Tools
+ Additional HubSpot Tools
Why Businesses Use HubSpot

Business Tools Designed to Connect Customer Growth

HubSpot combines CRM functionality with marketing, sales, customer service, content, operations, reporting, and automation tools. Businesses can select the products and features that match their needs while keeping customer information connected across their workflows.

HubSpot CRM contact and customer management dashboard
CRM
Customer Management
Smart CRM

Keep Customer Information Organized and Accessible

HubSpot's CRM provides a central place for managing customer and prospect information. Teams can organize contacts, companies, activities, communications, deals, and other relationship data to create a clearer view of the customer journey.

  • Centralized contact and company records
  • Contact activity and communication history
  • Deal and pipeline management
  • Customizable CRM properties and records
HubSpot marketing automation and lead generation tools
Automation
Marketing Workflows
Marketing Automation

Turn Marketing Activities Into Connected Customer Journeys

HubSpot marketing tools help businesses create and manage campaigns, landing pages, forms, email marketing, content, lead generation activities, and automated customer journeys. Automation can reduce repetitive marketing tasks and help teams respond to customer actions more efficiently.

  • Lead capture through forms and landing pages
  • Email marketing and campaign management
  • Automated marketing workflows
  • Lead nurturing and customer segmentation
HubSpot sales pipeline and deal management tools
Sales
Pipeline Management
Sales Management

Manage Leads, Deals, Meetings, and Follow-Ups

Sales teams can use HubSpot to organize prospects, manage sales pipelines, schedule meetings, track activities, and maintain visibility into open opportunities. Connected CRM information can help sales teams understand previous customer interactions before continuing a conversation.

  • Visual sales pipelines
  • Deal and opportunity tracking
  • Meeting scheduling and sales activities
  • Sales reporting and performance insights
CRM
Centralized Customer Data

Keep contacts, companies, interactions, deals, and customer information connected through the CRM.

AI
AI-Powered Tools

Use available HubSpot AI capabilities to support content creation, productivity, customer engagement, and other business workflows.

AUTO
Workflow Automation

Automate selected repetitive processes to help teams spend less time on manual administrative work.

DATA
Reporting and Analytics

Monitor business activity and performance through reporting and analytics tools available within HubSpot.

Business Use Cases

Built to support different business teams

HubSpot can support different parts of the customer journey, from attracting prospects and managing leads to closing deals, providing customer support, and measuring business performance.

CRM

"A centralized CRM can give marketing, sales, and service teams access to customer information without relying on disconnected spreadsheets and systems."

CRM
Customer Relationship Management
Contacts • Companies • Deals
MKT

"Marketing teams can combine content, lead capture, email campaigns, automation, and customer data to create more connected marketing workflows."

MKT
Marketing Hub
Leads • Campaigns • Automation
SLS

"Sales teams can track opportunities through a structured pipeline while keeping relevant customer activity and communication history connected."

SLS
Sales Hub
Prospects • Deals • Pipeline
SRV

"Customer service teams can organize support interactions and use customer information to provide more informed assistance."

SRV
Service Hub
Support • Tickets • Knowledge
CNT

"Content teams can create, manage, and optimize digital experiences while connecting content activity with broader customer journeys."

CNT
Content Hub
Websites • Content • Digital Experiences
DATA

"Reporting tools can help businesses understand activity across marketing, sales, service, and other areas of their customer operations."

DATA
Reporting & Analytics
Reports • Insights • Performance
CRM

"A centralized CRM can help teams organize customer records, track interactions, and maintain visibility throughout the customer journey."

CRM
Smart CRM
Customer Data Management
AUTO

"Workflow automation can reduce repetitive processes and help teams create consistent actions based on customer activity and business rules."

AUTO
Automation
Workflows • Tasks • Notifications
AI

"Available AI capabilities can assist teams with selected content, productivity, customer engagement, and business tasks."

AI
HubSpot AI
AI • Productivity • Content
CRM Comparison

How HubSpot Compares With Other CRM Platforms

CRM platforms differ in their features, pricing, integrations, automation capabilities, and ideal use cases. The comparison below provides a high-level framework for evaluating common CRM capabilities.

Feature HubSpot Salesforce Zoho CRM Pipedrive
Contact Management ✓ Available ✓ Available ✓ Available ✓ Available
Sales Pipeline ✓ Available ✓ Available ✓ Available ✓ Core Feature
Marketing Tools ✓ Available Available Available Limited
Customer Service Tools ✓ Available ✓ Available ✓ Available Limited
Marketing Automation ✓ Available ✓ Available ✓ Available Available
Content & Website Tools ✓ Available Varies Available ✗
Reporting & Analytics ✓ Available ✓ Available ✓ Available ✓ Available
AI Features ✓ Available ✓ Available ✓ Available Available
HubSpot Plans

Choose the HubSpot tools that fit your business

HubSpot offers different products, editions, and subscription options designed for different business requirements. Available features and pricing can vary by product, plan, seats, usage, and other factors.

Review the latest HubSpot pricing and available features before purchasing.
Product
Popular Choice
Smart CRM
Customer Management
Organize contacts, companies, activities, deals, and customer relationships.
Flexible Plans
Explore CRM
Marketing Hub
Marketing & Lead Generation
Tools for campaigns, content, lead generation, email marketing, and automation.
Flexible Plans
Explore Marketing
Sales Hub
Sales & Pipeline Management
Tools for managing leads, deals, sales activities, meetings, and pipelines.
Flexible Plans
Explore Sales
Contact Management ✓ ✓ ✓
Lead Management ✓ ✓ ✓
Marketing Automation Available ✓ Available
Sales Pipeline ✓ Available ✓
Customer Service Tools Available Available Available
Reporting ✓ ✓ ✓
Automation Available Available Available
AI Features ✓ ✓ ✓
Integrations ✓ ✓ ✓
Plan Availability Varies Varies Varies

Pricing, features, limits, included tools, and subscription requirements can change. Review the current HubSpot pricing and product terms before making a purchase or subscribing to a paid plan.

Frequently Asked Questions

Common Questions About HubSpot

Find answers to common questions about HubSpot CRM, marketing automation, sales tools, customer service, pricing, integrations, and business management.

Learn More →
HubSpot is a customer platform that provides tools for customer relationship management, marketing, sales, customer service, content, operations, reporting, and other business activities. Its CRM helps connect customer information across different parts of a business.
Yes. HubSpot includes CRM functionality that businesses can use to organize contacts, companies, customer activity, deals, communication history, and other relationship information. HubSpot also offers additional tools beyond CRM.
HubSpot can be used by businesses of different sizes, including smaller teams. The appropriate products and plan depend on factors such as the company's goals, required features, number of users, automation needs, and budget.
Marketing Hub is HubSpot's collection of marketing tools designed to help businesses attract and engage customers. Depending on the plan, available functionality can include marketing automation, email marketing, lead generation, content, and reporting tools.
Sales Hub provides tools designed to help sales teams manage prospects, deals, pipelines, sales activities, meetings, and customer interactions. Specific functionality depends on the selected HubSpot plan.
HubSpot provides automation and workflow functionality that can be used for selected marketing, sales, service, data, and internal business processes. Available automation capabilities depend on the products and plan being used.
HubSpot provides AI-powered capabilities across selected areas of its platform. Depending on availability and plan, these tools can assist with tasks such as content, customer engagement, productivity, data, and other business workflows.
HubSpot pricing varies according to the products, subscription tiers, seats, usage, and features selected. Because pricing and packaging can change, users should check the latest official HubSpot pricing information before purchasing.
HubSpot supports integrations with a wide range of third-party applications and business systems. The available integrations and functionality depend on the application and the HubSpot tools and subscription being used.

Discover a Connected Way to Manage Your Business with HubSpot

HubSpot is a customer platform designed to help businesses manage relationships, marketing, sales, customer service, content, and other customer-facing activities. At the center of the platform is its CRM, which helps organize customer information and connect activity across different teams.

Businesses can use HubSpot to capture leads, manage contacts, create marketing campaigns, track sales opportunities, communicate with customers, build digital content, automate selected workflows, and analyze business performance.

HubSpot's collection of products allows businesses to choose tools based on their individual requirements. Available features, limits, integrations, and pricing can vary depending on the selected product and plan.

Why Businesses Choose HubSpot CRM and Business Tools

CRM
Centralized CRM

Organize contacts, companies, interactions, deals, and customer information through a centralized CRM environment.

MKT
Marketing and Lead Generation

Create marketing campaigns, capture leads, manage content, and connect marketing activity with CRM data.

AUTO
Automation and Workflows

Automate selected repetitive processes and create workflows based on customer activity and business requirements.

Explore HubSpot Tools for Different Business Needs

CRM

HubSpot CRM

Manage contacts, companies, customer interactions, sales activities, deals, and relationship information through a connected CRM system.

MKT

HubSpot Marketing Hub

Support lead generation, marketing campaigns, content, email marketing, automation, and customer engagement with marketing-focused tools.

SLS

HubSpot Sales Hub

Organize prospects, manage deals, track sales pipelines, schedule meetings, and support sales activities from a connected workspace.

SRV

HubSpot Service Hub

Help customer service teams manage support interactions, customer requests, knowledge resources, and other service-related workflows.

CNT

HubSpot Content Hub

Create, manage, and optimize digital content and website experiences while connecting content activity with customer data.

AI

HubSpot AI Tools

Explore AI-powered capabilities designed to assist with selected content, productivity, customer engagement, data, and business tasks.

Build a More Connected Customer Journey

Bring your marketing, sales, and customer data together with HubSpot.

HubSpot provides connected tools for CRM, marketing, sales, customer service, content, automation, reporting, and more. Explore the available products and choose the tools that match your business goals and workflow.

Explore HubSpot →

✓ CRM tools · ✓ Marketing and sales · ✓ Automation and reporting